'creatucation' = creativity + education.
Creativity: used in the context of finding new solutions to whatever problems, desires or challenges we face, or will face -- new pathways, new ideas, new processes and methodologies, new products, etc.
Education: to share that creativity for the benefit of others.
Arguably, creativity and education has been the root of what enabled our forebears to develop new knowledge, language, products, tools, medicines, organizations, systems of government - basically, everything concerning everyday life. Competition, while often motivating greater creativity, is of itself a zero-sum game. For someone to win, other(s) must lose. Creativity expands the pie, and when coupled with education, all can experience and benefit from the new processes, information, products, services, etc.